Jun 7, 2009
Last week-end I was in Turin visiting a good friend of mine.
Many relate him to Fiat or Juventus, many think that he is just
a rich guy that does not do anything then just party....but those "many"
are totally wrong!
Who am I speaking about? Mmm..well an handsome brilliant 32 year old
Italian boy speaking Italian, English, French, and Portuguese very well.
A guy full of energy and life,that gets up every morning at 6:30. Have you guessed who?
Not yet? Well he is the mind behind Italiaindependent and Independent Ideas.
I am talking about Lapo...Lapo Elkann.
Despite all slanderous Lapo is a generous hard-working entrepreneur
that is surrounded by wonderful teams. Together they create and
design "personal belongings" unique and innovative objects,
produced 100% in Italy. Between them T-shirts, sunglasses, jackets,
multi-purpose bag , pants, candlesticks, vases and even a great Vodka.
Italiaindependent and Independent Ideas reflect the elegance and talent
that symbolizes Lapo. Lapo is always a step ahead, looking for new ideas,
the best part of him is that he never surrenders..never,
as his tattoo says >>I...Forward.
In the pictures Lapo is wearing the unconventional
t-shirt "Rock Save Italy" inspired by the advertising campaign created by
Independent Ideas for Virgin Radio Italia.
(Lapo is the Testimonial of such campaign. You can buy the t-shirt here)
and a special made black Rolex with italian flag engraved, Nike sneakers
and Italiaindependet sunglasses.
As Lapo would say “Be cool and be always your self! Be independet! Baciii”